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Our Approach

The future of the South African savings, investment and insurance industries must be driven strategically at the highest level and without any bias. Therefore, our key approach at ASISA is about achieving balance and democracy within our structures.

Balance... ASISA membership can only be attained at corporate level, never at a subsidiary company level. In addition, members can only be represented on the ASISA Board by their most senior representative. The aim is to ensure that high level strategic thinking shapes the future of the financial services industry, and not product aligned agendas. This will enable ASISA to take decisions that will take into consideration the impact on an investor’s entire basket of investments, irrespective of the investments that make up the portfolio.


Democracy … ASISA applies a one-member-one-vote principle, which introduces a new form of governance into the financial services industry. The ASISA founding statement commits ASISA and its members to the principle that the consumer’s best interest will govern all decision making.